Know how prospects interact with your brochures
There’s no point in “just checking in” with a prospect. Track your documents, see whether people have viewed them, and write informed and personalized follow-ups to push communications forward.
What can you track?
• Views: how many times your brochure was opened? • Pages what content people view the most? • Links: do people want to know more?
Or integrate with Google Analytics to get even more insightful data.
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